Greetings From Palm Springs!
Greetings from Palm Springs is CAMP Collection's Spring 2019 collection. I was responsible for the visual branding of the collection that would be shared through email, website, and social media.
Research
The collection's title and imagery drove the direction in which I began research. Ultimately, I decided to focus branding the collection based on nostalgic American state postcards.
Font Development
I chose on a wide font that would act as windows to the collection imagery. With so much imagery to pick and choose from, I honed in on the strongest moments of friendship and nostalgia.
Final
The final font design was used across email, website, and social media marketing.